Spotify Ads... Oh My...

I moved to Spotify a couple of days ago.
It is rather good, and I've been able to find a lot of the music that I used to have, not only on Rdio.com, but on Grooveshark as well.
At the moment, I'm using the free version, and I find that they are using a more aggressive approach towards ads than Rdio.com.
Spotify's ads are, first of all, LOUD and on top of that, somehow dynamic -specially compared to the ones that Rdio.com used to have, which were basically all the same- this time of the year they are all of them New Years Electronic Fest related, with an horrible mix of reggeaton and dance music...
Anyways...